Yelp has unveiled its 2022 Beauty Trend Forecast Report, detailing which hairstyle and beauty treatments will trend next year.
 
In order to forecast a whole new year’s worth of beauty trends, Yelp’s data science team started by using review data to find a list of words and phrases that were rising the fastest and most significantly between 2020 and 2021, across beauty categories.

Here are four of the trends they found for next year:

1. Retro Hair Revival

It’s not just workplaces that are opting for a hybrid model; the infamous ‘70s mullet is making a comeback. Lil Nas X and Florence Pugh are just two of the many stars reviving the “business in the front, party in the back” style. Yelp searches for “mullet” are up 73% – a trend Yelp expects to continue in 2022.
 
Curtain bangs, another disco-era favorite, are exploding in popularity with an increase of 828% in searches on Yelp.

2. Nailed It

Next year will find many people reinvesting in manicures. Nail art (up 75%) continues to trend with designs that are more intricate than ever. And Yelp expects almond shaped nails (up 146%) to be a favorite in the year ahead.

3. Glow Up

Facials are always in style, and right now the Glow Facial – which involves stimulating oxygenation and circulation through product and massage techniques, is up 66%, making it the most popular facial among Yelp users looking to revitalize and rejuvenate their skin.

4. The Other Botox

Despite its name, there are no needles involved in Hair Botox. Likened to a strong hydrating mask, this cousin of the popular Keratin treatment is growing in popularity, and Yelp searches for the deep conditioning treatment are up 22%.

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